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The growth of social networking sites has provided a platform for connection, sparking a massive shift in marketing tactics.

Through social media, influencers can connect directly to their audience, providing a substantial advantage over traditional advertising methods. Online social media influencers are simply more relatable than actors in a TV commercial.

Influencer marketing still shares the same basic principles of other marketing methods. In the US, there are currently around 57 million people of Hispanic descent, with over 14 million in California.

With this shift in demographics, advertisers must evolve as. Some TV commercials have made alternatives in Spanish, for example, and Hulu has begun to include similar.

This inclusiveness is positive for the community and necessary for brands who want to make the most of rising Hispanic buying power. Fortunately, there are countless Latina influencers who carry clout.

Together, the top 20 Latina YouTubers boast a remarkable 86 million subscribers. Many of them have a primarily female audience, posting on beauty, cosmetics, health, and other female-driven topics.

Yuya has the 32nd most-subscribed YouTube channel worldwide.